How workday “experience” shapes the way we design offices for the future
12.04.2022
In this article
Exploring the importance of a convenient office location – especially for hybrid working
Enriching the arrival experience with thoughtful and magnetic lobby design
What building amenities staff are seeking
Ushering in a new era for wellbeing and tech
As the role of the workplace continues to be studied, savvy enterprises looking to attract and retain in-demand talent are seeking to understand how their office buildings can play an active role in supporting their people's health, growth, and success.
The expert advice? It’s thinking about the experience. From the commute, the location, the responsiveness of the architecture, and the variety of integrated amenity and work spaces; the design of a building has a deeply crucial role in creating a place that offers of wide-ranging benefits that don’t just look or sound innovative – they can actually enhance health, happiness and productivity.
Prioritise easy access
A productive workday begins with convenience – and that starts with the commute. A location that ensures easy access to bike pathways, public transport, and parking options offer staff a seamless start and end to their workday. While hybrid working models offer benefits such as reduced time spent commuting, hyper-connectivity helps support staff when travelling to and from the office.
360 Queen Street is primely located in the heart of Brisbane’s Golden Triangle and offers exceptional transport connections to both within and beyond the city. With a premium end-of-trip facilities, bike storage and EV basement parking, green commuting is also encouraged.
The importance of a warm welcome
The building lobby plays a significant role in reflecting the building’s sense of community and culture, as well as attracting and inspiring workers. And with the Harvard Business Review noting that only around thirty percent of work actually occurs inside the office, the lobby also functions as a flexible ‘third space’ for staff and the community to collaborate and connect.
At 360 Queen Street, the enriched lobby experience features Queensland stone and integrated subtropical planting, as well as an ever-changing digital art backdrop. With a generous 60sqm Queen Street frontage, the lobby also contributes to the reimagining of one of Brisbane’s most iconic streets.
Progressive amenity is paramount
To attract and retain the best talent, workplaces have long been enticing workers through a dynamic mix of corporate and retail amenity that creates a unique sense of place and belonging.
A vibrant integrated laneway dining and retail precinct connecting Queen and Albert Streets further enhances the offering at 360 Queen Street, with the retail laneway creating a lively and stimulating environment that also facilitates ease and convenience.
Health and wellness now a market imperative
According to Dr Amanda Allisey of Deakin University’s Business School, embedding wellbeing initiatives into the workplace doesn’t just make for an enjoyable experience – it boosts workers’ mental health, creativity, and innovation in ways that encourage businesses to thrive.
At 360 Queen Street, expansive premium end-of-trip facilities provide a sense of vitality, while the podium wellness centre – which hosts a curated program of wellbeing and mindfulness initiatives – tangibly enhances employees’ happiness and overall wellbeing.
Embedding innovative tech into every touchpoint
Office buildings that incorporate progressive and seamlessly-integrated tech are no longer a rarity, however a building design that is truly intuitive and technology enabled can help create a frictionless and efficient workday.
At 360 Queen Street, number plate recognition, EV charging stations and touchless building access facilitate ease, while the bespoke building app, air quality sensors and advanced cyber security system deliver a customisable, hygienic and safe work environment.
Ultimately, creating a successful and attractive workplace culture is about elevating the office experience beyond what is high-quality.
Explore a new benchmark in workplace experience, 360 Queen Street - leasing now.
